White Label PPC Management for Agencies

Your clients get a senior PPC strategist. You keep the credit.

PPCXpert is a white label PPC agency for marketing agencies at capacity. Your clients’ Google Ads and Facebook ads are run by one senior strategist with 18+ years of experience, launched in 48 hours, and backed by a 90-day KPI guarantee.*

Free for qualified agencies. Reviewed within 24 hours.

Request a free account audit

    We review every request within 24 hours and take on 5 audits a week. Audits are for agencies with client accounts spending $1K+ a month. Approved audits are delivered within 48 hours as a PDF plus a Loom walkthrough. Your client is never contacted. Prefer to talk first? Book a 20-minute call

    18+ years

    in paid search and paid media

    $10M+

    in ad spend managed

    500+

    accounts managed

    Google Ads

    certified

    Ex-Brainlabs

    and Jan Kelley

    Your agency sold the paid media. Now someone has to run it.

    Your clients want Google Ads and Facebook ads. Your team is already stretched across SEO, web, social, and reporting. Every new paid media client should be a win. Instead, it’s one more fire to put out.

    Launches slip.

    A new client waits two weeks for campaigns that should be live in two days.

    Hiring is slow and expensive.

    A senior PPC strategist takes months to find and costs a six-figure salary. A junior hire learns on your clients’ budgets.

    Vendors go quiet.

    Most white label vendors hand your accounts to whoever is free, then stop updating you. You chase them for answers while your client chases you.

    One bad quarter spreads.

    When paid media underperforms, your client starts questioning everything else you do for them too.

    You don’t need another vendor to manage. You need a senior strategist who works like part of your team and stays invisible to your clients.

    A white label PPC service built around one senior strategist

    Unlike a typical white label PPC company, PPCXpert doesn’t pass your accounts down a chain of account managers and junior buyers. When you outsource white label PPC to us, one strategist with 18+ years of experience plans, builds, and manages every account. You sell. We deliver under your brand. Your clients only ever see your agency.

    Senior hands on every account

    Strategy, builds, and optimizations from an 18-year paid search strategist. No hand-offs.

    Live in 48 hours

    Starter and Growth campaigns launch within 48 hours of receiving access and assets, in most cases. Every message gets a reply within 24 hours.

    Accountable by design

    A 90-day KPI guarantee*, weekly client-ready updates, and a live dashboard.

    Meet the strategist running your accounts

    I’m Kaushal Shah, founder of PPCXpert. I’ve spent 18+ years in paid search and paid media, including time at Brainlabs and Jan Kelley. I’ve managed $10M+ in ad spend across 500+ accounts in B2B, ecommerce, DTC, and local services.

    When you partner with PPCXpert, your accounts aren’t handed off to anyone. I make every strategic decision and every change in your clients’ accounts. AI monitoring alerts watch the accounts around the clock and flag anything unusual, so issues get caught early. The thinking and the decisions stay with me.

    I’m based in Charlotte, NC, and I partner with a maximum of 15 agencies, so every account gets real attention.

    White label PPC and paid social, delivered under your brand

    Google Ads

    White label PPC management for Search, Performance Max, Shopping, and Video campaigns. That covers:

    White label Facebook ads and Instagram ads

    White label Facebook ad management covering:

    This is white label Facebook advertising measured on leads and revenue, not likes.

    Microsoft Advertising

    Available on request for clients who need Bing coverage alongside Google.

    A quick note on social media: If you’re comparing social media white label solutions or looking for a white label social media marketing company, know that we focus on paid social only. We run Facebook and Instagram ads. We don’t do organic posting or community management.

    Campaigns built for the clients you already serve

    As a white label pay per click advertising agency, we run campaigns for the three types of clients most agencies serve. Each one gets its own playbook, because a roofer, a law firm, and an online store shouldn’t be run the same way.

    Local service businesses

    HVAC, plumbing, roofing, landscaping, med spas, dental, gyms, and home services.

    Typical KPI: cost per lead

    Lead generation

    Law firms, B2B, financial services, insurance, healthcare, and professional services.

    Typical KPI: cost per qualified lead

    Ecommerce

    Online stores and DTC brands on Shopify, WooCommerce, and similar platforms.

    Typical KPI: revenue

    Not sure where your client fits? Send us the account. The free audit will show what we’d do first.

    From first call to live campaigns in days, not weeks

    1

    Free account audit.

    Request an audit and we review it within 24 hours. Once approved, give us read-only access to one client account. Within 48 hours, you get a PDF audit and a Loom walkthrough covering tracking health, wasted spend, account structure, and quick wins.

    2

    Scope and NDA.

    We agree on the package and one KPI per account, and sign an NDA before onboarding.

    3

    Launch in 48 hours.

    Starter and Growth campaigns go live within 48 hours of receiving access and assets, in most cases.

    4

    Weekly updates and ongoing optimization.

    Accounts are reviewed and optimized several times a week. You get a weekly client-ready update, a live dashboard, and a monthly report.

    Updates you can forward to your client as-is

    The biggest headache with most white label PPC agencies is reporting. You get raw data you have to rewrite before your client sees it. Here’s what you get instead:

    Your clients stay yours. Always.

    We sign an NDA before we touch a single account.

    We never reach out to your clients directly. That’s a promise in writing.

    Every report, dashboard, and update carries your brand, not ours.

    Need a strategist on client calls under your agency’s name? That’s included in Enterprise.

    Transparent white label PPC pricing

    Flat monthly fees per client account. No long-term contracts. No hidden fees. Bulk pricing is available when you bring multiple accounts.

    Starter

    Google Ads

    $497 /mo per account

    Google + Facebook/Instagram

    $997 /mo per account

    Setup fee: $297 one-time

    Client ad budget: $1K to $3K/mo

    Campaigns: 1 per platform

    Creative: Add 10 static creatives for $299

    Client calls under your brand: No

    90-day KPI guarantee *Yes

    Growth

    Most popular

    Google Ads

    $997 /mo per account

    Google + Facebook/Instagram

    $1,797 /mo per account

    Setup fee: None

    Client ad budget: $3K to $10K/mo

    Campaigns: 2 to 3 per platform, including Performance Max, Shopping, Video, and Advantage+

    Creative: Up to 10 static creatives included

    Client calls under your brand: No

    90-day KPI guarantee *Yes

    Enterprise

    Google Ads

    Custom pricing

    Google + Facebook/Instagram

    Custom pricing

    Setup fee: By scope

    Client ad budget: $10K+/mo

    Campaigns: Custom scope

    Creative: Custom creative

    Client calls under your brand: Yes

    90-day KPI guarantee *Yes

    Every package includes

    Minimum client ad budget: $1,000/month.

    Microsoft Advertising available on request.

    *Terms apply. See the guarantee terms.

    White label enterprise PPC management

    For client accounts spending $10K+ a month, Enterprise adds what bigger accounts need:

    It covers white label enterprise PPC across Google and Microsoft Advertising, plus white label Facebook ads for enterprise brands running multiple audiences and offers.

    The 90-day KPI guarantee*

    I’m confident enough in the work to put my fee on it.

    Improve your client’s agreed KPI within 90 days, or we refund our management fees.*

    1

    At onboarding, we agree on one KPI per account: leads, revenue, or cost per acquisition.

    2

    If that KPI doesn’t improve within 90 days of launch, I refund our management fees for that period.

    3

    Ad spend, setup fees, and creative add-ons are not refundable.

    *Terms and conditions apply. Read the full guarantee terms.

    What past clients say about working with Kaushal

    These are clients I’ve worked with directly over my career.

    “[Placeholder: 1 to 2 sentences on a specific result or how working together felt. Ideal content: responsiveness, results, expertise.]”

    [Name], [Title], [Company]

    “[Placeholder: a quote about communication, transparency, or reliability.]”

    [Name], [Title], [Company]

    “[Placeholder: a quote about strategic thinking or a turnaround.]”

    [Name], [Title], [Company]

    Is PPCXpert the right white label PPC partner for you?

    A good fit if you are

    Not a fit if you need

    Why I cap my roster at 15 agencies

    Choosing a pay per click white label partner is a trust decision. Your reputation sits on the work. That’s why I partner with a maximum of 15 agencies. It keeps every account under senior attention, which is the whole point.

    Frequently asked questions

    White label PPC is when an agency resells pay-per-click advertising management under its own brand while a specialist partner does the work behind the scenes. Your agency owns the client relationship and sets the price. PPCXpert plans, builds, and manages the Google Ads and Facebook ads, and your client only ever sees your brand.

    Yes, for qualified agencies. We review every request within 24 hours and take on 5 audits a week. Audits are for agencies with client accounts spending $1K+ a month.

    I do. I’m Kaushal Shah, and I make every strategic decision and every change in your clients’ accounts. AI monitoring alerts flag unusual activity around the clock, but no account is ever handed to a junior.

    Three things:

    • One senior strategist on every account instead of a rotating team
    • A 90-day KPI guarantee*
    • Published pricing with no long-term contracts

    No. We sign an NDA, we never reach out to your clients directly, and every report and dashboard carries your brand.

    Yes. We manage Facebook and Instagram ads, including Advantage+ campaigns, retargeting, and creative testing. Growth includes up to 10 static creatives. Starter accounts can add 10 static creatives for $299.

    No. We run paid social only: Facebook and Instagram ads. We don’t post organic content or manage communities.

    Google Ads and Meta (Facebook and Instagram) ads. Microsoft Advertising is available on request. We don’t manage LinkedIn Ads at this time.

    Local service businesses, lead generation (such as law firms, B2B, and financial services), and ecommerce. We don’t work with gambling or adult industry accounts.

    At onboarding, we agree on one KPI per account: leads, revenue, or cost per acquisition. If that KPI doesn’t improve within 90 days of launch, I refund our management fees for that period. Ad spend, setup fees, and creative add-ons aren’t refundable, and conditions apply.*

    We need:

    • Access to the ad accounts, analytics, and tag manager
    • The client’s offer and landing page
    • Any existing creative

    Once we have those, Starter and Growth campaigns go live within 48 hours in most cases.

    $1,000 per month per client account.

    Yes. Enterprise is for accounts spending $10K+ a month and includes custom scope, custom creative, and client calls under your agency’s name.

    No. All packages are month to month with no long-term contracts.

    New agencies join a waitlist. I’d rather say no than spread the work thin.

    See what a senior strategist finds in your account

    Send one client account. Within 48 hours of approval, you’ll have a written audit and a Loom walkthrough showing exactly what to fix first. It’s free for qualified agencies, with no obligation.