KPI. At onboarding, the agency and PPCXpert agree in writing on one primary KPI for each client account: lead volume, revenue, or cost per acquisition.
Baseline. The baseline is the account’s performance over the 90 days before PPCXpert began managing it. Accounts with no history use a target agreed in writing at onboarding.
Measurement period. The KPI is measured over the 90 days starting on the campaign launch date, using the conversion tracking verified during onboarding.
Refund. If the agreed KPI does not improve against the baseline during the measurement period, PPCXpert will refund the management fees paid for that client account during those 90 days. Ad spend, setup fees, and creative add-on fees are not refundable.
Conditions. The guarantee applies only if all of the following are true: conversion tracking stays accurate and PPCXpert keeps full account access throughout the period; the ad budget is not reduced below the level recommended by PPCXpert; the client’s offer, pricing, website, and landing pages are not materially changed without consulting PPCXpert; recommendations agreed by the agency are put in place within 7 business days; the account is not paused for more than 7 days in total; and all invoices are paid on time.
Exclusions. The guarantee does not apply if the account is suspended or restricted because of the client’s business, products, website, or ad policy violations, or because of events outside PPCXpert’s reasonable control.
Claims. Claims must be submitted in writing within 14 days after the 90-day period ends. Approved refunds are issued within 30 days.
Limit. One guarantee per client account.